Autumn vineyard rows in the hills around Verona, with cypress trees and a farmhouse

La Sogara — Terroir & Tradition

Where Verona’s Authenticity Begins

The Territory

Verona is one of Italy’s most important wine-producing regions.

From the hills of Valpolicella to the shores of Lake Garda, and from the vineyards of Soave to those of Custoza, this land preserves an extraordinary richness of landscapes, grape varieties and traditions.

Here, wine has been part of local culture for generations.

An autumn vineyard at the foot of the mountains, with a Venetian villa and cypress trees
A table seen from above: roast meat, side dishes and glasses of red wine raised in a toast

Tradition

La Sogara celebrates the wines that have always been part of Verona’s table.

Historic appellations, recognisable styles and authentic flavours continue to express the deep connection between people and their land.

A tradition that does not look back with nostalgia, but continues to live on every day through honest wines made to be shared.

La Sogara

The name La Sogara recalls the traditional soghe, the ropes once used in the Veronese countryside.

A symbol of connection, continuity and belonging that still reflects our philosophy today: preserving the bond between wine, the land and the people who care for it.

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